What is the cost of a bad meeting?


As a businessman who is constantly on the move or perhaps a freelancer, we are forced to meet clients in a variety of places such as noisy coffee shops, boring hotel lobbies or even a traditional office.

In these situations it doesn’t matter how professional you are, if your client hears three 15 year old girls screaming in the back of the Starbucks you’re conducting your meeting in, business may not go the way you want it to go.

Once you’ve established that a public space like a coffee shop won’t work, what will you turn to next? Perhaps a hotel lobby, or a hotel conference room? Dagmar, a well-traveled business women says, “It’s uninspiring, boring and immediately forces the meeting to become very formal.”

Everybody knows that in order to have a successful meeting, one that you can call great, you have to prepare for it properly. This covers every detail from the agenda down to the location. What people don’t always realize is that the location should not be overlooked! Sometimes the location is more important than what is said and directly impacts whether you close a deal.

So, the price of a meeting in a bad environment can be huge! It can result in you losing your clients, losing the deal and in the worst-case scenario losing your job. We could be talking about thousands of euros, or even millions!

This is particularly important for companies that have sales people. Don’t send your employees to meet clients at Starbucks, this is disrespecting your employees and your clients.

Make sure that your meetings are getting scheduled to take place in inspiring places that will show your clients that you invested in them. It will also allow for your employees to be more focused on closing the deal.

So, I’m not saying you must book a meeting room for every meeting, but you should know that there always are alternatives. You can choose where you want to have a meeting based on your needs, and you can book online (via Rentse) a meeting room that can potentially be a game changer for your business.

I hope you’ve found this valuable and I would love to hear what you think.

If you think this information can help some of your colleagues please share.




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